BOX HEAD™
a product of it's environment. bred in Los Angeles.

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A Night On Broadway.

Real Pachucos. Real Los Angelinos.


Nostalgia.

Nostalgia.


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You Should Know Where Your Clothes are Made.

a documentary exploring the brutal conditions of a Chinese denim factory. The majority of garments on the fashion market are made under these circumstances. Box Head™ is committed to promoting and pursuing change from within. We’ve sourced out the best denim and ready-to-wear factories in our home community of Los Angeles and delivery a high quality product from an environment that we can control. We make sure all of the factories meet the highest standards in terms of health, safety, worker compensation, and general cleanliness. We believe this results in superior clothing for our customers, and a stronger economy with more jobs.

source - pbs.org


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Going into the Unknown : The Part of LA we Forget

Praz from the Fugees goes undercover and discovers what it’s like to be homeless in Skid Row.

interesting fact: Skid Row has the highest concentration of homeless and parolees in America.


Day 78 - A Call for Duty at FT. BOX HEAD™
I woke up to what sounded like thunder, but turned out to be an ambush taking place a few miles from our post. Our sergeant informed us that the enemy was in close proximity, and would be headed to our position in a short moment. We had received specific orders to hold down our blockade, no matter the circumstance. You could smell the fear among us. What starts as a trembling, turns to a shaking, and then finally a numbness. Once you’ve reached this point, your ready for battle.
Some of the other soldiers that had waked from the gunfire, didn’t bother to put their shirts on. They manned their artillery and preferred to have the cool breeze underneath their arms. So clothes remained pinned on the g.i. cord hanging between our tents, and the enemy would be able to see from a distance that we’ve set up camp. I inquired with the sergeant that we might consider taking them down, not to blow our cover. He looked at me and said,
“Leave them hanging….in fact, raise them higher. Raise them like we raise our flags back home. Let them see, and let them know…we are here.”
-the forgotten hero #2
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Day 78 - A Call for Duty at FT. BOX HEAD™

I woke up to what sounded like thunder, but turned out to be an ambush taking place a few miles from our post. Our sergeant informed us that the enemy was in close proximity, and would be headed to our position in a short moment. We had received specific orders to hold down our blockade, no matter the circumstance. You could smell the fear among us. What starts as a trembling, turns to a shaking, and then finally a numbness. Once you’ve reached this point, your ready for battle.

Some of the other soldiers that had waked from the gunfire, didn’t bother to put their shirts on. They manned their artillery and preferred to have the cool breeze underneath their arms. So clothes remained pinned on the g.i. cord hanging between our tents, and the enemy would be able to see from a distance that we’ve set up camp. I inquired with the sergeant that we might consider taking them down, not to blow our cover. He looked at me and said,

Leave them hanging….in fact, raise them higher. Raise them like we raise our flags back home. Let them see, and let them know…we are here.

-the forgotten hero #2


NO DUMPING
regulating LA beaches since 1968. #LocalsOnly
Photo by David Scott - dogtown triple OG
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NO DUMPING

regulating LA beaches since 1968. #LocalsOnly

Photo by David Scott - dogtown triple OG


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The BOX HEAD™ Favorite

everything about this song is LA. #nostalgia

An interesting fact: after the success from Ahmad’s hit single “Back in the day,” the artist took a break from the music industry in pursuit of furthering his education, and he ended up graduating with a degree from Stanford University. Can’t wait to hear what music Ahmad has in store for us in the future !


BOX HEAD™ presents
American Profile : Real Los Angelinos vol.1
featuring Zack De La Rocha
Although technically not a native Los Angelino, Zack de la Rocha  embodies the rebellious, punk/hip hop/gangster rap inspired movement of  the 1990s that had a powerful impact on the inner-city youth in Los  Angeles. You’re probably one of the many who were inspired by RATM’s  (rage against the machine for those born after 1991) provocative lyrics,  relentless energy, and unrivaled stage presence.
Zack was born in Long Beach (LA’s cousin), moved to East Los, and  spent most of his childhood in Irvine. He is a direct descendent of a  Sinaloan revolutionary, whos movement lives on through their successors  known as the Zapatistas.
Perhaps rebellion was in Zack’s blood, as his discontent for  government reflected in his lyrics, and his lyrics provoked a movement  of die-hard rage fans. Even with the band’s aggressive political  message, they were able to reach the masses with air time on stations  like MTV, something that hadn’t ever been achieved by political bands.
Zack didn’t just talk the talk. Unlike most musicians, he put himself  on the front lines of the political, and social wars that were going on  at the time. He was passionate about supporting movements like with the  Zapatistas in Mexico, and continuing his revolutionary family legacy  through his actions and his music.
Unfortunately, RATM is no longer together, and its sad because  today’s youth is really missing out. There hasn’t been a band with a  substantial movement and a real message behind them since. Rage fans  used to line the streets and make things happen ! don’t believe me? check out the video below.

BOX HEAD™ presents

American Profile : Real Los Angelinos vol.1

featuring Zack De La Rocha

Although technically not a native Los Angelino, Zack de la Rocha embodies the rebellious, punk/hip hop/gangster rap inspired movement of the 1990s that had a powerful impact on the inner-city youth in Los Angeles. You’re probably one of the many who were inspired by RATM’s (rage against the machine for those born after 1991) provocative lyrics, relentless energy, and unrivaled stage presence.

Zack was born in Long Beach (LA’s cousin), moved to East Los, and spent most of his childhood in Irvine. He is a direct descendent of a Sinaloan revolutionary, whos movement lives on through their successors known as the Zapatistas.

Perhaps rebellion was in Zack’s blood, as his discontent for government reflected in his lyrics, and his lyrics provoked a movement of die-hard rage fans. Even with the band’s aggressive political message, they were able to reach the masses with air time on stations like MTV, something that hadn’t ever been achieved by political bands.

Zack didn’t just talk the talk. Unlike most musicians, he put himself on the front lines of the political, and social wars that were going on at the time. He was passionate about supporting movements like with the Zapatistas in Mexico, and continuing his revolutionary family legacy through his actions and his music.

Unfortunately, RATM is no longer together, and its sad because today’s youth is really missing out. There hasn’t been a band with a substantial movement and a real message behind them since. Rage fans used to line the streets and make things happen ! don’t believe me? check out the video below.


One of the great things about young people is that they do question, that they do care deeply about justice, and they they have open minds.

— Zack de la Rocha

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The revolution will not be televised…

(except here)

RATM used their music to rally a strong social movement in Los Angeles.